Font of the Week

Time for a change of pace with a new series featuring some lovely fonts, with a little bit of an eye on being good for logo use.

You tend to find in logo design, trends in font popping up all the time, and getting out of these trend ruts can be tricky because customer A sees design B and likes how it feels. Design B is all over the web so everyone sees it and likes it, before you know it everyone’s designing logotypes based on existing fonts but rounding off some of the edges.

You also get the classics such as Helvetica, for which I’m certainly in the lover camp, but which tends to find itself overused. Then the misused ones, say Comic Sans or, and say this quietly Papyrus (confession, I used this on our wedding stationary 10 years ago, I know better now).

Then you get the free fonts, some of which are good (Source Sans maybe or the excellent Alegreya (although that one’s the pro version, the freebie is fab too). Others are simply vile, badly set with poor curves and terrible spacing, user beware!

So my Font of the Week, which might not be weekly and hey, might be more often if inspiration takes me, will focus on alternatives to the usual, great fonts that either I’ve see around or when I can, I’ve actually used. They won’t be free but that might be remarkably well priced.

Font of the Week – Salty

I have to recommend Salty to you, for a number of reasons. It's a brilliant bold brush family with stacks of alternates and extras, with 8 variations and 4 sets of ornaments. Its goodness ...
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Font of the Week – Elsa

Do you want to build a snowman? Well, wait for it snows then folks. Do you want a good looking sans-serif font that's crossed with a monospace courier like design? Well, that's Elsa by Stereotypes ...
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Font of the Week – Monolog

I wanted to share a font this week that answered a fontish issue, that stems from the recent trend of free web fonts. Free webfonts have recently been made especially popular by Google web ...
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Hayne Script

If there's a trend in typography that won't go away, it's Script fonts. That's mostly a good thing in my opinion because a decent, flexible fully feature script can be a thing of ...
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Camila Font – A Didone Style Font

Heading once again down the inspiration route this week with the Camila font by Latinotype. We've had a few fashion brands recently pumping out the stylish but safe san-serif centred fonts (Daisy Grace and Sally ...
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Script Font – Steak

An inspiration angle this week rather than a directly used font of a design we've looked at over the past 7 days. I covered the conflict between Tasty Burger and Tasty Made. Both ...
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Neue Haas Grotesk

This week, keeping things tied in by featuring fonts from logos we’ve looked at during the week, it's the excellent Neue Hass Grotesk, as seen on the branding for the 9th Berlin Biennale  ...
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The Doves Type

The tale of Doves type is one of passion and obsession from two men; Thomas James Cobden-Sanderson, a 20th-century bookbinder and Robert Green, a 21st-century designer. Cobden-Sanderson was striving to produce the perfect book, perfect in ...
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Abril Titling

I'm going to start linking the Font of the Week with logos that have been featured during the previous 7 days. I guess it won't always work, but lets have a go. Last ...
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FF Mark

This week, it really had to be FF Mark by FontFont, as featured on the new Mastercard logo. Geometric and really open, with 10 weights in all sorts of variations,  very comprehensive. I'm ...
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Meltow – Font of the Week

If there's a trend that won't go away in type at the moment (other than a resurgence of 1970's style type) it's fancy-dan brush script fonts. Meltow by Typesketchbook then ticks pretty much every ...
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Muller – Font of the Week #7

Muller by Font Fabric It's tempting to make my font of the week posts all about fancy, pretty new fonts, the latest cool thing going. This week however it's a font I've used for a client ...
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