You tend to find in logo design, trends in font popping up all the time, and getting out of these trend ruts can be tricky because customer A sees design B and likes how it feels. Design B is all over the web so everyone sees it and likes it, before you know it everyone’s designing logotypes based on existing fonts but rounding off some of the edges.

You also get the classics such as Helvetica, for which I’m certainly in the lover camp, but which tends to find itself overused. Then the misused ones, say Comic Sans or, and say this quietly Papyrus (confession, I used this on our wedding stationary 10 years ago, I know better now).

Then you get the free fonts, some of which are good (Source Sans maybe or the excellent Alegreya (although that one’s the pro version, the freebie is fab too). Others are simply vile, badly set with poor curves and terrible spacing, user beware!

So my Font of the Week, which might not be weekly and hey, might be more often if inspiration takes me, will focus on alternatives to the usual, great fonts that either I’ve see around or when I can, I’ve actually used. They won’t be free but that might be remarkably well priced.